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This domain gerrardmcarthur.com has the following in the site, "Is a director, actor, and workshop leader with experience of classical and heightened texts, Greek, Shakespearean, Jacobean, 19th century- and stylized modern, in the works of writers such as Barker, Muller, Pinter and Botho Strauss." The website's header had Howard Barker as the most important keyword. It was followed by Gerrard McArthur, Theatre, and Actor which isn't as highly ranked as Howard Barker. The next words the site used was Director. Shakespeare was also included but will not be understood by web engines.